Ergonomic audit and mock-ups
7 avril 2020
This mission involved delivering a comprehensive technical, ergonomic, editorial audit of the website and 2 mock-ups for the home page and the landing page.
My role in this mission was to conduct the ergonomic audit and create the wireframes for the homepage and the landing page.
PRACTICAL INFORMATION
Audit mission presentation and mock-ups
Mission context
Ausha, facilitates the lives of podcasters by offering to host, manage, and monetize their podcasts.
Ausha needed to improve its organic visits by making improvements to the website following a comprehensive audit report and a new design of the homepage.
Customer needs
Technical, ergonomic, and editorial audit of the website.
New design of the landing page and home page.
Design chosen in accordance with the existing website.
Graphic charter to be respected.
Goals
Address blocking points and irritants
Improving the user experience
Increase the conversion rate
Obtain an analysis document to share with internal teams
Tools used
Esquisse
Invision
PROCESS
Ergonomic audit and design of the home page and the landing page
Mission start
I participated in the project framing meeting in collaboration with the client and digital marketing stakeholders.
I conducted a comprehensive analysis of the website and delivered an audit report with positive findings, blocking points, irritants, and recommendations.
Mockup design
Collection of data provided by the client :
Analytics
Contents
Illustrations / Photographs
Graphic charter
Creation of mockups :
I proposed a design that respects web accessibility and ergonomic rules (readability etc) and the implementation of quality content optimized for SEO
I facilitated design follow-up meetings (modifications and mockup validations).
RESULTS
Layouts delivered for the setup of the Google campaign
I delivered the 3 mock-ups below ready to be integrated by the developers.
Each customer owns their website and is free to make changes and/or deletions to it.
I am presenting my work here at a given moment without being responsible for the visible changes currently online.
