Prototype design of an ecommerce platform
18 janvier 2022
This mission involved rethinking the Femme Actuelle Astro Consult website to turn it into an e-commerce platform for clairvoyance consultation.
My UX/UI Design mission was to:
Analyze existing marketing data and UX data (personas, user research)
Write the functional specifications document for the website redesign
Rethink information architecture (tree structure)
Optimize user journeys (scenarios, flows)
Create site mockups, mobile-first prototyping
PRACTICAL INFORMATION
Presentation of the UX/UI Design mission
Mission context
Femme Actuelle Astro Consult' (FAAC) was a multi-service e-commerce platform attached to the Femme Actuelle brand.
Through its website, FAAC offered individuals the opportunity to schedule appointments for consultations of divinatory arts (clairvoyance, mediumship, astrology, numerology...), to send questions to a psychic, to check their horoscope, and to order esoteric products.
Customer needs
The website was supposed to expand its target and become an e-commerce platform while suggesting the reassuring universe of Femme Actuelle.
The platform had to provide access to information about various divinatory arts practices, magazine articles, and various decision-making support content.
Project objectives
Improve user experience by simplifying the appointment booking process
Reassure and guide the client
Retain users
Enhance SEO through content and navigation
Achieve revenue goals.
Encourage mobile app downloads
Tools used
Dessin
Invision
AdobeXD
PROCESS
Website redesign process
Project management
We had a kick-off meeting for the project and then :
I carried out project management for the UX/UI Design part of the website redesign project.
I wrote the functional specifications document taking into account the project schedules, deadlines, and budget.
I was in charge of meetings throughout the project for iterative work mode.
Design and prototyping
Data collection provided by the client:
UX Research
Personas
Analytics
Content
Illustrations
Mobile application UI kit
Information architecture:
Brainstorming of existing content
I conducted a card sorting workshop
I created the website's sitemap
Creating fluid user journeys:
I analyzed and crossed data to create fluid user journeys
I sketched all website flows
I created user journey scenarios
Iterative prototyping:
I thought through the design based on previous research.
I proposed HD wireframes for desktop and mobile
I led each prototype presentation meeting to work iteratively and validate each prototype as the project progressed.
I proposed a focus on the checkout tunnel workflow (choice of consultation type, date, time) until the validation of the shopping cart.
I proposed several versions of client account login (as a registered or guest user).
User testing on prototypes:
I conducted user testing with 10 videos and 30 questionnaires on the prototypes I had designed.
I made corrections based on the results of this user testing
RESULTS
Prototype delivered for website integration and development
After validating all user journeys and final mockups, I delivered an interactive prototype of the website.
As a result, the project team was able to integrate and develop the new Femme Actuelle Astro Consult website.
Each client owns their website and is free to make modifications and/or deletions.
I am showcasing my work here at a specific moment without being responsible for the visible changes currently online.
