UX Design: optimizing user journeys
5 juillet 2022
This mission was to optimize the user journeys on the website of the National Confederation of Junior Enterprises so that access to information and the application process would be smoother.
The mission was to :
Take care of project management (writing the specifications and follow-up meetings)
Analyze existing marketing data and UX data (personas, user research)
Rethink the information architecture (tree structure)
Optimize user journeys (scenarios, flows)
Create site mockups and deliver a prototyping
Assist with content integration in collaboration with the developer
PRACTICAL INFORMATION
Presentation of the UX/UI Design mission
Mission context
The CNJE website presents the concept of the Junior-Enterprise and allows access to a platform for professionals who want to start a project with a Junior-Enterprise.
The CNJE wanted a redesign of its website to make it accessible to professionals and students.
Customer needs
Increase the number of projects submitted on the site.
Promote the concept of the Junior-Enterprise to professionals and facilitate the submission and monitoring of a file.
Encourage students to create or join a Junior-Enterprise.
Project Objectives
Improve user experience by simplifying journeys for each target
Increase conversion rate
Make the project deposit intuitive and quick
Encourage consulting the know-how of Junior Enterprises
Tools used
Figma
Notion
Wordpress
PROCESS
Design process for the website redesign
Project management
We started the project with a kick-off meeting and then:
I organized the project meetings follow-up among all the collaborators and the client.
I wrote the functional specifications and the technical specifications in collaboration with the developer. In the specifications, we detailed all the features and technical choices, taking into account the project schedules, deadlines, and costs.
I was responsible for facilitating the follow-up meetings and updating the specifications, which evolved throughout the project to ensure an iterative process accessible to all stakeholders.
Design and prototyping
Collection of data provided by the client:
Personas
Analytics
Content
Illustrations / Photographs
Graphic charter
Information architecture:
Brainstorming of existing content
I facilitated a card sorting workshop
I created the website's tree structure
Creation of smooth user journeys:
I analyzed and crossed the data to create smooth user journeys
I diagrammed all the website flows
I created user journey scenarios
Iterative prototyping:
I designed the entire design based on previous research.
I proposed high-fidelity wireframes for desktop and mobile versions
I led each mockup presentation meeting to work iteratively and validate each mockup as the project progressed.
I proposed a focus on the dossier deposit workflow
I proposed multiple versions of certain mockups.
I conducted with the client a testing on the complete interactive mockup of the future website.
Integration and development:
I collaborated with the developer throughout the project to adapt the mockup on certain technical blocking points.
I participated in the content integration once the website structure was developed.
RESULTS
Turnkey CNJE website delivered ready to use
After a complete site recipe in pre-production, we delivered their website to CNJE.
With the developer, we followed up for 2 months to rectify any potential bugs.
I delivered tutorial videos for getting started with the website and how to integrate blog content.
Each client owns their website and is free to make changes and/or deletions.
I showcase my work at a given time without being responsible for the changes visible online at the moment.
