Innovate through UX Research

Project preparation:

• We have established the goals and objectives of the research with the project team.

• I contacted the person in charge of recruiting participants representing the target audience.

• I created the interview guide with a series of open-ended questions to guide the conversations.

  
  

Pre-interview setup:

• I took care of participant scheduling to coordinate interview dates and times.

• I prepared the necessary documents for the interviews.

  
  

Conducting 20 remote moderated interviews:

• Introduction: I introduce myself, explain the purpose of user research, and request the participant's consent to be recorded.

• Questions: I ask questions using the interview guide and encourage participants to share their ideas, experiences, and feelings.

• Exploration: I ask follow-up questions to delve into specific points or to clarify responses.

• Listening: I pay special attention to participants' responses and observe non-verbal cues.

• Recording: I record the interviews for later analysis.

  
  

Data analysis

• Transcription: I transcribed the recorded interviews using the Dovetail tool.

• Tagging: I identified themes, ideas, and key observations with labels. I then categorized all this data.

• Results synthesis: I summarized the main conclusions and identified trends with tags for the key points.

• Interview synthesis: I created a profile for each interview on Figma to simplify persona creation

  
  

Final report and presentation

• Final report: I wrote the research report. It is a document that provides all the research results including findings, conclusions, participant quotes, and recommendations. This document includes graphs, tables, and visual elements to present the data effectively.

• Sharing the results: I presented the results to the project team.