Landing page for SEA
6 novembre 2023
Creation of a landing page, independently of the client's website, to welcome a Google campaign. Choice of a No-code solution to generate leads.
My role was to design a no-code landing page, accessible, and that encourages users to take action (get in touch).
PRACTICAL INFORMATION
Presentation of the landing page design mission
Context
Urban Spaces is a modern real estate agency in the center of Bordeaux. A small-sized company, it draws its strength from a team of experts in the building and real estate diagnostics field.
The current website presents several challenges for effective Google campaigns:
unclear positioning and value proposition
non-optimized user journeys
web ergonomics and web accessibility not respected
inadequate copywriting
Customer needs
Creation of a landing page for optimized Google campaigns thanks to:
to the data already collected (analytics)
to adapted copywriting
to optimized semantic tagging
to a design that respects web accessibility and ergonomics rules (focused on users)
Mission objectives
Being more visible online
Get more requests for free property estimates
Get quality real estate leads (sales, not rentals)
Tools used
GetResponse
Figma
PROCESS
Designing the landing page with a No-code solution
Mission start
I participated in the project kick-off meeting in collaboration with the client and stakeholders in digital marketing.
The design had to respect the client's graphic charter and encourage action.
The contact form had to be designed to be intuitive on desktop and mobile versions.
Landing page design and development
Collection of data provided by the client :
Analytics
Content
Illustrations / Photographs
Graphic charter
Creation of the landing :
I proposed a design that respects accessibility and web ergonomics rules (legibility, etc.) and the implementation of quality content optimized for SEA
I led the design follow-up meetings (modifications and validations).
I created the landing on the no-code tool GetResponse
RESULTS
Deployment of the landing page for Google campaigns
I delivered the landing page via the GetResponse tool for setting up Google campaigns.
Each client owns their website and is free to make changes and/or deletions.
I present here my work at a given time without being responsible for the visible changes currently online.
